AI adoption is on the rise, with around 55% of companies jumping on the AI bandwagon, according to McKinsey's latest Global AI survey. However, many of them are only scratching the surface of what AI can do.  

AI can be a multifaceted solution capable of transforming various aspects of a business’s operations. In fact, an Adobe study found that AI technologies could increase labor productivity by 40%. Let’s delve into how adopting AI can optimize a team’s productivity and operations.  

1. Enhancing Team Efficiency

AI plays a vital role in improving how teams operate in an organization. By automating time-consuming manual or repetitive tasks, AI empowers team members to concentrate on more strategic and creative aspects of their work. AI's ability to reduce interruptions and streamline workflows ensures that team members stay focused on their core tasks, encouraging skill development and boosting overall productivity. 

2. Monitor Industry Trends and Competitors

AI can transform the way businesses track industry trends and competitors. It provides real-time monitoring, processes data efficiently, and employs predictive analysis. AI-generated reports offer straightforward insights into competitors' activities, helping companies make informed decisions. Vizit’s Content Effectiveness Monitoring tool offers this service for visual content. It measures, tracks, and optimizes the effectiveness of your visual content across the digital shelf to drive higher traffic, boost conversion rates, and grow sales.

3. Identify Gaps and Opportunities

AI can also help recognize gaps and seize opportunities—this is where AI's data analysis prowess truly shines. These AI tools have the capacity to sift through vast troves of data, pinpointing areas where your brand can flourish. With the ability to rapidly analyze data, perform visual and copy analysis, and employ benchmarking, AI plays a pivotal role in identifying avenues for growth and enhancing overall performance, empowering your company to thrive in a continually changing digital landscape. 

Adapt or Die

In a world where adaptability and efficiency are paramount, embracing AI is no longer a choice but a necessity. Vizit and Path to Purchase Institute’s most recent survey found a growing shift and investment into AI by numerous companies, with one respondent saying, “Being unique and interesting and efficient is going to become harder. If we're not adopting [AI] now, it is likely we will fall behind in relevance and ROI.”

By integrating AI monitoring tools, teams can improve performance, easily monitor competitors and industry trends, and identify gaps and opportunities. 

Interested in discovering how industry peers are currently implementing AI to streamline their team operations, where they plan to experiment with it, and what they foresee as AI's impact in 2024? Read Vizit’s ebook, AI in Content Creation: 2024 Trends and Predictions.