Vizit’s recent Consumer Electronics Visual Brand Performance reports included a section dissecting the visual trends of fitness trackers on Amazon. A prime example of a high-scoring product detail page (PDP) in this category is the Fitbit Versa 2 Smartwatch. 

By the Numbers

• Product Hero Score: 91.9
• Raw Average Carousel Score: 80.4
• Overall Score: 86.2
• Total Images: 7

Hero Image 

The Fitbit Versa 2 hero image achieved one of the top scores in its category using a U.S. Gen Pop audience lens. It received an impressive Vizit score of 91.9.

The image adheres to some of the best practices for the category, including featuring the watch’s large screen and angling the product to include both the watch's face and clasp.

Carousel Images

Fitbit's carousel images received impressive scores, particularly the ones featuring models that effectively highlight the watch's multiple features in various real-world settings. Moreover, these carousel images demonstrate the seamless connectivity between the watch and mobile devices.

The listing’s lowest-scoring carousel image showed the back face of the watch. Vizit's opportunity map suggests that capturing the back of the watch from a different angle, with a more prominent focus on the top of the watch, would more effectively engage U.S. general population audiences.

Final Thoughts 

Overall, Fitbit scores well with both its hero and carousel images. The brand is well served by following visual best practices such as shooting the product from an angle, highlighting the watch’s features, and emphasizing the watch’s size and aesthetic. Fitbit also includes a 360-degree video of the watch, improving its PDP score. To boost its visuals overall, the brand can replace the carousel image showing the watch's back with a more favorable angle.

Want to see more of what’s influencing online purchasing decisions? Access the complete Brand Attention Index to see which brands and visual trends make the biggest impact on the digital shelf.