Vizit's recent Golf Accessories Content Analysis Report thoroughly analyzes hero and carousel imagery trends in Amazon's leading golf accessories listings. One standout example of a top-performing product detail page (PDP) in this category is the Green Shot Golf Rangefinder with Slope.
The Green Shot golf rangefinder hero image earned a very high Vizit Score of 93.9, placing it among the top 10 highest-scoring hero images within the category when using an Online US Sporting Goods Shoppers audience lens.
The image follows a popular trend for this target audience: using a 45-degree, left-angled posed product shot. These visuals were generally shot against a plain white background and closely cropped, with minimal white margins.
Green Shot’s carousel earned an overall high score. It featured a variety of infographic-style visuals that combined text and lifestyle shots to highlight technical aspects and features of the product.
The brand could boost its carousel score by refining its lowest-scoring image. Collage-style visuals didn't click with online US sporting goods shoppers according to our benchmark analysis. Green Shot could improve its score by tweaking the image to match category best practices.
For instance, infographics with minimal text at the top and a close-up product shot against a colorful background were a popular benchmark trend. Another hit trend involved visuals set against a grassy backdrop. By incorporating these trends, Green Shot can create a more effective visual that still highlights the product's user-friendly design.
Overall, Green Shot performs well with both its hero and carousel images. The brand effectively capitalizes on visual best practices for its hero image, including using a 45-degree, left-angled product hero image and minimal white border margins.
However, Green Shot could boost its listing score by improving its carousel. Replacing its lowest-scoring image with a visual that better aligns with benchmark trends could take its listing score to the next level.
Want to see more of what’s influencing online purchasing decisions? Access our full Golf Accessories Deep Dive Report to see which brands and visual trends make the biggest impact on the digital shelf.
Vizit is the first—and only—way to predict, measure, optimize, and monitor your ecommerce content’s effectiveness so you can deliver the right content for consumer audiences at scale.
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