Product images and brand assets play a critical role in a shopper’s decision whether or not to buy. It’s no wonder then that 95% of brands and retailers say they already invest in product content optimization. Yet, there are still gaps in how companies measure and realize the potential impact of that optimization. And there’s a greater struggle still: How do companies scale to provide optimized imagery that’s updated regularly for every sales channel across all items?
“The Future of Visual Content in US E-Commerce: Optimizing Your Strategy with AI,” a new report by Coresight Research and Vizit, uncovered how leading companies are combining visual content effectiveness metrics with AI technology to take advantage of a new market accelerant—automated visual analytics integrated into every step of the creative process.
There are three elements of a successful AI visual content strategy:
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The inability to produce and test images across channels is the most widespread challenge, cited by 44% of respondents. This is understandable given the volume of assets that brands and retailers manage, as well as the inevitable delay that comes in awaiting the in-market responses to new campaign or product imagery.
Vizit has developed a new standard of measurement for visual content that predicts how effective an image is that can be applied to any stage of your content creation cycle.
Vizit Content Effectiveness Monitoring is the first always-on AI product that uses artificial intelligence to automatically assess and score the conversion power of visual content. It generates instant recommendations on how to improve and optimize product detail page (PDP) content, and provides automated monthly updates to track competitive movement and shifts in consumer preferences.
First step to better efficiency: Understand and quantify your current testing costs and timelines. What percentage of your SKUs are being tested on a regular basis? How much time does it take to develop and launch new creative? Where is your team missing data that might help optimize performance?
Nearly half (49%) of all executives surveyed say they want to personalize their content. What’s holding them back? The volume of content required for baseline content for each retailer is difficult to keep pace with. But even with the onset of generative AI, there’s still a need for the right segmentation and insight that will speak to an audience.
Visual AI helps brands create personalized images that appeal to different segments of their audience. By analyzing the images and interactions that engage your target shopper the most, Vizit can help you identify which visual elements resonate best with your specific audience.
First step to better personalization: Get a free customized Visual Grade Report and learn what will motivate shoppers to buy. Vizit is offering data analysis on one PDP so you can see how effective your imagery is with your target audience.
To truly leverage visual content effectively, it has to show up on the right retailers in an advantageous position. This means working on a mutually beneficial strategy with your sales partners. But 42% of retailers and 30% of brands find it challenging to collaborate to provide the best PDP for the consumer.
A data-driven collaborative approach can help brands and retailers identify attributes of visual content that resonate with their audiences across different shopping channels. This can start with regularly analyzing your product detail pages and weighing how your images compare to other brands in your category. Armed with this information, you can make data-driven decisions about when to invest in retail media and better negotiate with selling partners.
First step to better collaboration: Learn what’s performing best in your category. Vizit provides free industry benchmark reports for a variety of verticals. Find out who’s leading your category here.
A successful visual content strategy hinges on understanding your current performance and putting the right process in place to optimize images and scale. To learn more about the current state of ecommerce and the impact of AI technology, download the complete report.
Vizit is the first—and only—way to predict, measure, optimize, and monitor your ecommerce content’s effectiveness so you can deliver the right content for consumer audiences at scale.
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