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Vizit's Content Effectiveness Rankings thoroughly analyzes hero and carousel imagery trends in Amazon's leading kids’ costume listings. One standout example of a top-performing product detail page (PDP) in this category is the Morph Dragon Costume Kids (3 Colors) Dragon Costumes For Boys.
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Morph's kids’ costume hero image achieved an impressive Vizit score of 95.0, securing its position among the top five highest-scoring hero images in the category when assessed through the Audience Lens™ of Parents With Children 12 & Under.
This image effectively incorporates several key best practices for this target demographic, including prominently displaying the full-length costume, featuring a child model, and employing a clean, plain white background. Moreover, the hero image effectively presents all the costume's accompanying accessories, a key aspect that resonates powerfully with Parents With Children 12 & Under. Visual analysis provided by Vizit's image maps confirms that these practices effectively captivate and engage consumers.
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Morph's carousel images received impressive scores, effectively showcasing the costume's accessories and features. Notably, these visuals consistently featured the same child model in each image, adopting a front-facing pose—a common trend observed in the top-performing imagery within the benchmark.
Furthermore, Morph's decision to include close-up shots highlighting the costume's intricate details was another successful trend among the Parents With Children 12 & Under audience.
Both Morph’s hero and carousel images earned excellent scores. The brand effectively capitalizes on visual best practices, including featuring the full costume, using a child model, and highlighting costume features through close-up images in its carousel.
Vizit is the first—and only—way to predict, measure, optimize, and monitor your ecommerce content’s effectiveness so you can deliver the right content for consumer audiences at scale.
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