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Vizit's Content Effectiveness Rankings thoroughly analyzes hero and carousel imagery trends in Amazon's leading kids’ costume listings. One standout example of a top-performing product detail page (PDP) in this category is the Morph Dragon Costume Kids (3 Colors) Dragon Costumes For Boys.
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Morph's kids’ costume hero image achieved an impressive Vizit score of 95.0, securing its position among the top five highest-scoring hero images in the category when assessed through the Audience Lens™ of Parents With Children 12 & Under.
This image effectively incorporates several key best practices for this target demographic, including prominently displaying the full-length costume, featuring a child model, and employing a clean, plain white background. Moreover, the hero image effectively presents all the costume's accompanying accessories, a key aspect that resonates powerfully with Parents With Children 12 & Under. Visual analysis provided by Vizit's image maps confirms that these practices effectively captivate and engage consumers.
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Morph's carousel images received impressive scores, effectively showcasing the costume's accessories and features. Notably, these visuals consistently featured the same child model in each image, adopting a front-facing pose—a common trend observed in the top-performing imagery within the benchmark.
Furthermore, Morph's decision to include close-up shots highlighting the costume's intricate details was another successful trend among the Parents With Children 12 & Under audience.
Both Morph’s hero and carousel images earned excellent scores. The brand effectively capitalizes on visual best practices, including featuring the full costume, using a child model, and highlighting costume features through close-up images in its carousel.
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