Vizit's recent Content Analysis Report thoroughly analyzes hero and carousel imagery trends in Amazon's leading notebook listings. One standout example of a top-performing product detail page (PDP) in this category is the Oxford Spiral Notebook, Set of 6.
By the Numbers
Hero Image
The Oxford spiral notebook hero image achieved an impressive Vizit Score of 73.0, ranking it among the top 30 hero images in its category for parents with children 12 and under. This high score reflects the image’s alignment with a popular trend for multipack notebooks targeted at this audience: a left-to-right diagonal arrangement set against a clean white background.
Carousel Images
Oxford’s carousel achieved an impressive overall score of 98.0. It featured a range of informative visuals and utilized popular carousel trends, such as text at the bottom of the images and visual representations of the notebook’s page and line spacing measurements.
To further enhance its carousel’s effectiveness, Oxford might consider replacing some informational visuals with lifestyle images. Parents with children 12 and under responded positively to visuals that show the notebooks in use, often with child or student models in both close-up and wide shots. Additionally, incorporating a collage layout for lifestyle visuals could align with current trends and boost the carousel’s appeal.
Final Thoughts
Overall, Oxford excels with both its hero and carousel images. The brand effectively uses visual best practices in its hero image, employing a diagonal array layout to clearly showcase the notebooks included in its multipack.
In its carousel, Oxford incorporates various popular trends for informational visuals. However, the listing's content mix can be diversified by including lifestyle images.
Want to see more of what’s influencing online purchasing decisions? Access our full Notebooks Deep Dive Report to see which brands and visual trends make the biggest impact on the digital shelf.
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