The biggest technology trade show is returning to Las Vegas in early 2025, and Vizit will be on site as the industry focuses on the future of innovation. With thousands of exhibitors and experts descending on CES 2025, there will be no shortage of tech topics to discuss. We know we’re ready to talk AI—and judging by the session previews, many others are too. 

Here are some of the themes and sessions our Vizit team is highly anticipating. 

Retail Transformation and the Future of Commerce 

Some of the first sessions to catch our eye promise discussions of AI and retail. The industry is undergoing a rapid shift as AI changes the way we work and shop, and with that transformation comes new challenges that every ecommerce team needs to address. As retail evolves, these discussions—including sessions like Retail Technology Transformation: Online, AI, Social, In-Store and The New Face of Shopping: Future of Commerce Media—highlight how technology is revolutionizing how we shop and connect with brands. 

Focusing on how AI can be integrated into every aspect of retail is the focus of several other talks worth attending. Sessions like Putting AI to Work at Retail and From Doubt to Action: Why AI is Your New Media Strategy Ally align with Vizit's mission to empower retailers with AI-driven insights that enhance audience engagement and drive business success in an ever-changing marketplace.

Fostering Creative Excellence with AI 

One subject near and dear to Vizit is the intersection of AI and creative excellence, a theme central to our mission of transforming visual content creation. Sessions like AI and The Art Of Content: Rethinking Strategy & Engagement and Rewriting the Creative Playbook: AI's Role in the Next Big Idea promise to delve into how AI is redefining creative strategies, empowering brands to deliver more engaging, audience-focused visuals. 

AI will continue to change the creative process, and its effects will touch everything from ecommerce and social content to financial models. That’s why we’re interested to see AI Transformation in 2025: Speed, Innovation and Solving for Long-term Value  and How Creativity Advances Commercial Excellence. These align with Vizit’s vision of leveraging AI to balance innovation and efficiency, unlocking new opportunities for brands to achieve measurable success in the competitive landscape of modern commerce all while balancing creative excellence and authentic brand content.

Using Predictive Analytics for Personalization at Scale 

Predictive analytics is finally getting its moment in the spotlight. The CES schedule includes a few talks that highlight how AI helps foster personalized customer experiences. Sessions like Predictive AI: Transforming Customer Service and Business and GenAI Personalization: Finally Fulfilling the Promise of Digital emphasize how advancements in AI are enabling brands to deliver truly individualized interactions at scale. We’re looking forward to hearing what the speakers have to say about the future personalization—and what the creatives and innovators think about the role AI will play in crafting these new campaigns. 

Revolutionizing Personalization: Data, AI, & Brand Innovation promises to delve into the synergy between cutting-edge AI tools and creative brand strategies, a topic closely aligned with Vizit’s mission to empower creatives with audience-aware insights that drive impactful, tailored visual content. These discussions underscore the growing importance of predictive analytics in shaping the future of customer engagement and commercial success.

Harnessing Visual AI for More Effective Creative and Commerce

Whether your concerns are branding, packaging, retail media, ecommerce product detail pages, art direction, or general marketing, AI is on tap to transform your job. Traditional challenges like costly testing, time-consuming focus groups, and a lack of actionable data can be overcome with the right visual AI tools. Learn more about the opportunities available to CPG or general ecommerce teams by chatting with Vizit at CES 2025 or attending one of our events.