Vizit's recent Content Analysis Report thoroughly analyzes hero and carousel imagery trends in Amazon's leading vacuum cleaner listings. One standout example of a top-performing product detail page (PDP) in this category is the MAMNV Robot Vacuum and Mop Combo.
The MAMNV vacuum cleaner hero image earned a very high Vizit Score of 98.5, placing it as the category's second highest scoring hero image when using an Online Appliance Shoppers Audience Lens.
The image follows a popular trend for this target audience: using a left-angled posed product shot against a plain white background. Additionally, it adheres to the best practice of showcasing the included product accessories at the bottom of the image.
MAMNV’s carousel garnered a mixed overall score. It featured a variety of lifestyle and functional diagram visuals combined with minimal text to highlight product features and consumer benefits.
The brand could improve its carousel score by incorporating some category best practices into its visuals, including showcasing product effectiveness through grid-style cleaning visuals and improving current functional diagrams to better match those of top performers.
Overall, MAMNV performs well with both its hero and carousel images. The brand effectively capitalizes on visual best practices for its hero image, including using a left-angled product hero image and featuring product accessories at the bottom of the image.
However, MAMNV could boost its listing score by improving its carousel imagery. Replacing low-scoring images with visuals that better adhere to category trends could take its listing score to the next level.
Want to see more of what’s influencing online purchasing decisions? Access our full Vacuum Cleaners Deep Dive Report to see which brands and visual trends make the biggest impact on the digital shelf.
Vizit is the first—and only—way to predict, measure, optimize, and monitor your ecommerce content’s effectiveness so you can deliver the right content for consumer audiences at scale.
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