With so many options for vacuum cleaner shoppers today, brands need every edge they can get to stand out on the digital shelf. 

As part of our Home Cleaning Appliances Content Effectiveness Rankings Report, we analyzed Amazon’s Top 100 search results for vacuum cleaners. We decided to take a deeper look at how certain brands—in this case, Kenmore and Voweek—stack up against each other when it comes to PDP images across two of their top listings. 

Hero Images

For the hero images, Voweek achieved a Vizit Score of 96.0, surpassing Kenmore, which earned a score of 69.7. Voweek’s advantage lies in adhering to a benchmark best practice: using a left-angled posed shot of the product. Both hero images follow the popular trend of showcasing the included accessories on either side of the product against a plain white background.

Carousel Images 

The Voweek carousel earned a high Vizit Score of 70.0. It showcased a blend of functional diagrams and lifestyle shots, accompanied by banners promoting product features and accessories. Notably, Voweek's functional diagrams, detailing aspects like the filtration system and surface adaptability, received commendable scores. 

However, the lifestyle visuals failed to capture the attention of online appliance shoppers. To address this, integrating appealing benchmark trends like depicting real-life cleaning scenarios and accessory image compilations could enhance the overall carousel score.

The Kenmore carousel has earned an impressive Vizit score of 97.0, surpassing Voweek’s carousel by 27 points. Its success over Voweek lies in its incorporation of accessory compilations and real-life cleaning scenario visuals, aligning with top-performing benchmark trends. 

Kenmore could optimize its carousel by substituting its lower-scoring visuals with a functional diagram—a popular benchmark image type currently missing from the listing’s content mix.

The Winner

In our head-to-head showdown, Voweek takes the prize over Kenmore, clinching the win with a listing score of 94 compared to Kenmore's 92. Voweek's impressive hero image propelled its success, thanks to its adherence to a benchmark best practice: using a left-angled posed shot of the product.

However, despite featuring an equal number of visual assets, Kenmore's carousel outperformed its Voweek's counterpart. This was attributed to Kenmore's adherence to benchmark best practices, including the incorporation of accessory image compilations and real-life cleaning scenario visuals in its carousel's content mix.

Want to see how Voweek and Kenmore stack up against even more brands in the vacuum cleaner space? Access Vizit’s Vacuum Cleaner Content Effectiveness Rankings Report for a complete roundup of impactful trends, image insights, brand leaderboards, and more.