This post is part 3 of Vizit’s four-part series on the power of Visual Intelligence. Be sure to check out the full series: “What is Visual Intelligence?”, “What Vizit Audience Lenses?”, and “Introducing Vizit’s Visual Brand Performance Platform” to see how Vizit is giving brands an entirely new way to measure their imagery and optimize visual experiences.
Images drive purchasing decisions, but until now brands lacked any verifiable metrics to measure their visual brand performance. Vizit’s Visual Effectiveness Score puts a numeric value on the power of your images.
Studies have shown that as much as 95% of purchasing decisions are driven by the subconscious mind. In other words, consumers are more likely to click the buy button based on how your product — and the presentation of it — makes them feel versus how much something costs. The fastest way to connect with your customers on a subconscious and emotional level is through visuals that make an immediate impact and motivate them to take action across the digital shelf.
We know images are powerful: The top performing product listings on Amazon have an average of five images per product listing page. Savvy ecommerce brands understand the impact images have on conversion rates and sales. It’s why the most successful brands on Amazon leverage multiple images on a single page.
But how do you know if the images you choose will help your brand connect on a subconscious level with your customers? More importantly, how do you measure the effectiveness of your visual assets to make sure the product images you select will resonate with your audience and motivate them to take action?
Vizit’s Visual Effectiveness Score measures the power of your images
Up until now, there has not been a data-driven method for effectively measuring the power of your visual elements. Vizit’s Visual Effectiveness Score is a new standard of measurement for your visual content that predicts how effective an image is at converting the desired audience.
How Vizit’s Visual Brand Performance Platform determines the Visual Effectiveness Score
Using patented AI technology that computes trillions of visual signals, Vizit’s Visual Brand Performance Platform measures how well your content aligns with your audience by analyzing and learning patterns in consumer sentiment. After scanning an image, our Visual Brand Performance Platform calculates the image’s Visual Effectiveness Score based on a numerical value, offering an AI measurement of how effective their image will be at converting the desired audience. The higher the score, the more effective the image will be at motivating shoppers to view and purchase products.
Determining an image’s Visual Effectiveness Score is as simple as uploading an image to the Vizit Visual Brand Performance Platform. The intuitive dashboard makes it easy to gather and share this Visual Intelligence, democratizing visual insights across your enterprise and allowing for rapid iteration via real-time image analysis and testing at any point during the image selection process.
Vizit’s Visual Brand Performance Platform analyzes your image’s DNA based on more than 15,000 attributes, including details like subject matter, scenery, colors, styling, lighting, shapes, patterns and other meaningful aspects of the image.
Visual insights you can use across your digital shelf
The Visual Effectiveness Score not only predicts which images best resonate with your audience segments, it helps you discover the visual elements that will motivate your customers to take action. It removes response bias and eliminates the guesswork when trying to determine your customer’s visual preferences, giving you actual data to drive conversion rates, lift sales results and significantly increase your competitive advantage on the visual web.
Trying to decide which visual elements should be front and center on your digital properties and packaging designs can feel like a shot in the dark. In the past, brands have been forced to rely on gut instincts or cost-prohibitive research methods that can take weeks, if not months, to deliver actionable insights. The predictive nature of the Vizit’s Visual Effectiveness Score is transformative, putting groundbreaking visual insights into the hands of brands, agencies and marketers across all industries.