This post is part one of Vizit’s four-part series on the power of Visual Intelligence. Be sure to check out the full series: “What are Vizit Audience Lenses?”, “What is a Visual Effectiveness Score?”, and “Introducing Vizit’s Visual Brand Performance Platform” to see how Vizit is giving brands an entirely new way to measure their imagery and optimize visual experiences.
Until now, brands lacked the predictive insights needed to determine which images will deliver measurable outcomes. Visual Intelligence solves this problem.
The 2020 Marketing Technology landscape, a supergraphic of martech company logos included more than 1200 data analytics platforms, the fastest growing martech category in 2020, with the number of data solutions up 25.5% since 2019. And yet, among this growing space of 1200+ data analytics platforms there was not a single Visual Intelligence data solution.
The reason: Visual Intelligence was only being used by a select group of leading brands at the time.
Now, with the official launch of VIZIT, the first and only Visual Intelligence company, more brands are seeing the power that Visual Intelligence brings to marketing, creative, ecommerce and insights teams.
So what is Visual Intelligence?
Visual Intelligence is the entirely new category of technology – an ensemble of predictive AI and computer vision-based algorithms that measure, score, and provide data-driven insights on image and video content. It gives brands the ability to measure and predict the effectiveness of visual content for targeted consumer audiences in order to present and market their products more effectively.
On a much larger scale, Visual Intelligence enables design thinking, making it possible for marketing organizations and ecommerce teams to explore more creative options earlier in the design phase. Decision-making processes are accelerated, empowering brands to be more agile by getting to better ideas faster and more efficiently, and results are boosted through more effective presentation and marketing of products to online audiences.
Ushering in a New Category of Business Intelligence
Not only is Visual Intelligence a new category of business intelligence insights, it is an entirely new way to think about your brand’s visual elements.
Want to know which angle is best when showcasing your product on an Amazon product listing page? Does your target audience prefer a lifestyle image over a product photo? How about the color schemes and visual elements that will make a consumer take a second look when browsing the digital shelf? These are the questions Visual Intelligence can answer in real-time, giving brands the power to predict how their imagery will connect with their target audience to drive more conversions and generate more sales.
The Primary Components of Visual Intelligence
The key components of Visual Intelligence can be broken down into three specific attributes, or what VIZIT calls “The three P’s of Visual Intelligence” — patterns, predictions and performance. Here’s how they work:
How does Visual Intelligence Work?
At its core, Visual Intelligence is the ability to analyze large data sets of visual information using proprietary AI algorithms that reveal new visual insights and determine consumer image preferences. Vizit calls these AI-powered models – “Audience Lenses” – as they accurately simulate the visual preferences of real-world consumer groups, and offer a virtual perspective on imagery “through the eyes” of different audiences. Along with this new perspective, Vizit Audience Lenses provide quantitative “Visual Effectiveness Scores” which compute an images’ effectiveness for a given audience — the higher the score, the more likely the image is to motivate consumers to take an action. Through Audience Lenses, brands can now predict Visual Effectiveness based on AI-powered insights – compared to more legacy testing methods like focus groups, or even making subjective “gut instinct” choices when it comes to critical visual decisions.
To capture and display these insights, Vizit uses its Visual Brand Performance Platform, a software application that performs AI-powered image analysis using Audience Lenses to measure the effectiveness of an image. Vizit’s Visual Brand Performance Platform provides visual analytics, optimization, monitoring, and search capabilities.
The Role of AI in Visual Intelligence
Visual Intelligence was born out of the Vizit team’s research that leveraged AI to understand how and why humans interact with visual content differently online. That research resulted in Vizit’s proprietary Audience Lenses, the technology that enables its AI-algorithm to predict how varying consumer segments will react to images – and the breakthrough that led to the discovery of Visual Intelligence.
Vizit was able to develop its Visual Brand Performance Platform because of the award-winning AI experts and software engineers that make up the company’s product team. They have been at the forefront of next-generation artificial intelligence applications, deep learning systems, and computer vision models in a variety of fields, and knew firsthand the incredible results AI applications could deliver. It was their forward-thinking, innovative approach that led them to design AI applications that could effectively analyze images.
Enterprise organizations have a wide array of options when it comes to insights that show past behavior and engagement with images — Vizit’s team of AI experts and software engineers wanted to give brands the unique ability to predict how target audiences would react to imagery.
It was because of their dedication and unwavering commitment to Vizit’s mission to give brands the power to “see through the eyes” of their consumers that Visual Intelligence was born.