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Visual Analytics Deep Dive
Sep 2024
Backpacks
Category Leaders
NOMATIC
Listing Score:
99.0
Hero Score:
90.0
Carousel Score:
96.0
Number of assets:
8
View listing
VANKEAN
Listing Score:
98.0
Hero Score:
96.0
Carousel Score:
90.0
Number of assets:
7
View listing
The North Face
Listing Score:
97.0
Hero Score:
95.0
Carousel Score:
85.0
Number of assets:
7
View listing
Content Spotlight
Hero Image Spotlight
Carousel Image Spotlight
Category Trends
Top Hero Image Trends
Angled product shots
The top-performing hero images in the backpacks category predominantly showcased angled product shots, with a strong preference for left-facing angles. However, some of the best images also featured right-facing angles. These backpacks were typically photographed against a plain white background with minimal margins.
Power up on the go
Many of the top-performing hero images showcased backpacks with a USB-port charging feature, effectively highlighted by angled shots of a phone connected to the port. Typically, the backpack was positioned on the left with the phone on the right, clearly emphasizing this convenient feature to shoppers.
Straps raised
Parents with children 12 and under were drawn to hero images where the backpack straps were slightly raised, simulating how the backpack would appear when worn. These shots varied between angled and front-facing perspectives.
Top Carousel Image Trends
Backpacks in action
Parents with children 12 and under were especially drawn to carousels with lifestyle shots of young children wearing the backpacks, often in a school environment. These parents favored images that appeared authentic or user-generated.
Collage-style carousels
Another effective visual trend was the collage-style carousel. Some of these featured lifestyle shots, others focused on informational images, and some used a mix of both. Text was often included to highlight key product features, creating a visually engaging and informative presentation.
Showcase the interior
Product shots that displayed the inside of the backpack — highlighting organizational features and fit capacity — were especially popular with parents of children 12 and under. These images typically included detailed close-ups as well as wider shots of the entire backpack.
FAQs
Analyzing and Measuring PDP Visual Content
Vizit uses AI to simulate the visual preferences of consumer audiences and rate imagery for appeal, and effectiveness. Content Effectiveness Rankings are AI-driven assessments of brand visual content across the digital shelf. The higher a brand's content ranking, the more likely its content is to appeal to the target audience.
About Content Effectiveness Rankings
Content Effectiveness Rankings
Content Effectiveness Rankings is the first and only AI-generated index of brand content across ecommerce retailers. Brands are ranked by how effective and appealing their visual content is for online shopper audiences in over 20 unique consumer product categories. The Rankings Index is meant to highlight ecommerce content excellence, while the accompanying reports spotlight specific listings, images, and visual trends that are most effective at attracting and converting online audiences.
About Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️ simulate the visual preferences of broad category online shopper audiences (i.e., online petcare shoppers). Vizit’s AI learns from millions of organic audience interactions these audiences have with online imagery to replicate their preferences for visual content and generate Content Effectiveness Rankings. Vizit customers rely on more sophisticated and customized Audience Lenses to analyze, measure, and optimize visual content within the Vizit platform.
About Vizit Content Scoring
Vizit Content Scoring
Vizit scores visual content for effectiveness with consumer audiences. Each image receives a score from 0-100 that predicts its level of effectiveness with the specified audience. Product detail page (PDP) or listing-level scores are driven by an aggregate score of the product hero or primary imagery, carousel or secondary imagery, volume of content, and sequencing of content. Content Effectiveness Rankings scores may aggregate several brand PDPs depending on retailer search and best seller lists, which fluctuate often. Higher-scoring images and PDPs are more effective and appealing to online shopper audiences.
About Content Benchmarks
Content Benchmarks
Vizit content benchmarks are sets of competitive visual content on specified retailers. These content benchmarks provide valuable performance context and comparisons with specific examples of high and low scoring imagery. Content Effectiveness Rankings are based on an analysis of the first 100 products that appear on a retailer search query or best seller list.
About Vizit Image Insights
Vizit Image Insights
AI-powered visual appeal insights reveal specific aspects of imagery that are appealing and unappealing to a selected audience, while attention insights simulate human eye tracking and indicate where attention is likely to be garnered and how the average consumer is likely to view the elements within an image. Along with Vizit Scores, these insights are leveraged to prioritize changes that increase an image’s overall effectiveness with the intended audience.
About the data
Content Effectiveness Rankings Data
The data powering Vizit’s main Content Effectiveness Rankings index comes from an analysis of visual content from thousands of top selling and top searched products on Amazon U.S. Content scores and overall brand rankings are driven by Vizit’s AI-powered assessment of visual content using their Audience Lens™ technology via the Content Effectiveness Monitoring product. Only the top 10 brands in each category are revealed in Content Effectiveness Rankings. To see a full category analysis, as well as deeper visual trend data and insights, request a demo or submit your own brand or product content for analysis.
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