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Visual Analytics Deep Dive
Feb 2024
Easter Candy
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Category Leaders
Content Spotlight
Hero Image Spotlight
Carousel Image Spotlight
Category Trends
Top Hero Image Trends
Minimal white borders
Many of the top scoring hero images centered the candy packaging, with the pack design filling most of the frame and minimal white borders around the edges.
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Individual candies in the bottom foreground
Hero imagery that displays the packaging in the center with a sampling of individual candies in the bottom foreground performs well with the audience. The candies can be wrapped or unwrapped, and the placement along the bottom of the image varies among effective visuals.
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Snack size candies
Smaller packages and mini versions of candies were prevalent among the search results. Vizit’s attention insights revealed that the Online Chocolate & Candy Shopper audience was drawn to details about these snack size sweets, whether it was branding on the packaging or depictions of the tiny treats.
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Top Carousel Image Trends
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Stylized Easter baskets
Candy displayed in festive Easter baskets earned high Vizit Scores among Online Chocolate & Candy Shoppers. Effective visuals taking advantage of this trend commonly include close-up shots of woven baskets and a variety of candies.
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Egg imagery
Although Easter imagery wasn’t overly prevalent, some of the top-scoring carousel visuals used egg imagery effectively. This includes eggs on special holiday packaging as well as eggs used as props in the image.
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Purple as an accent color
Purple was a popular color throughout the high-scoring carousel imagery. Many brands used various shades of violet and lavender in packaging, individual candy wrappers, or as the background for other types of imagery.
FAQs
Analyzing and Measuring PDP Visual Content
Vizit uses AI to simulate the visual preferences of consumer audiences and rate imagery for appeal, and effectiveness. Content Effectiveness Rankings are AI-driven assessments of brand visual content across the digital shelf. The higher a brand's content ranking, the more likely its content is to appeal to the target audience.
About Content Effectiveness Rankings
Content Effectiveness Rankings
Content Effectiveness Rankings is the first and only AI-generated index of brand content across ecommerce retailers. Brands are ranked by how effective and appealing their visual content is for online shopper audiences in over 20 unique consumer product categories. The Rankings Index is meant to highlight ecommerce content excellence, while the accompanying reports spotlight specific listings, images, and visual trends that are most effective at attracting and converting online audiences.
About Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️ simulate the visual preferences of broad category online shopper audiences (i.e., online petcare shoppers). Vizit’s AI learns from millions of organic audience interactions these audiences have with online imagery to replicate their preferences for visual content and generate Content Effectiveness Rankings. Vizit customers rely on more sophisticated and customized Audience Lenses to analyze, measure, and optimize visual content within the Vizit platform.
About Vizit Content Scoring
Vizit Content Scoring
Vizit scores visual content for effectiveness with consumer audiences. Each image receives a score from 0-100 that predicts its level of effectiveness with the specified audience. Product detail page (PDP) or listing-level scores are driven by an aggregate score of the product hero or primary imagery, carousel or secondary imagery, volume of content, and sequencing of content. Content Effectiveness Rankings scores may aggregate several brand PDPs depending on retailer search and best seller lists, which fluctuate often. Higher-scoring images and PDPs are more effective and appealing to online shopper audiences.
About Content Benchmarks
Content Benchmarks
Vizit content benchmarks are sets of competitive visual content on specified retailers. These content benchmarks provide valuable performance context and comparisons with specific examples of high and low scoring imagery. Content Effectiveness Rankings are based on an analysis of the first 100 products that appear on a retailer search query or best seller list.
About Vizit Image Insights
Vizit Image Insights
AI-powered visual appeal insights reveal specific aspects of imagery that are appealing and unappealing to a selected audience, while attention insights simulate human eye tracking and indicate where attention is likely to be garnered and how the average consumer is likely to view the elements within an image. Along with Vizit Scores, these insights are leveraged to prioritize changes that increase an image’s overall effectiveness with the intended audience.
About the data
Content Effectiveness Rankings Data
The data powering Vizit’s main Content Effectiveness Rankings index comes from an analysis of visual content from thousands of top selling and top searched products on Amazon U.S. Content scores and overall brand rankings are driven by Vizit’s AI-powered assessment of visual content using their Audience Lens™ technology via the Content Effectiveness Monitoring product. Only the top 10 brands in each category are revealed in Content Effectiveness Rankings. To see a full category analysis, as well as deeper visual trend data and insights, request a demo or submit your own brand or product content for analysis.
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