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Visual Analytics Deep Dive
May 2024
Golf Accessories
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Category Leaders
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YOREPEK
Listing Score:
99.0
Hero Score:
99.0
Carousel Score:
94.0
Number of assets:
9
View listing
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6ixPack Golf
Listing Score:
98.0
Hero Score:
92.9
Carousel Score:
77.0
Number of assets:
9
View listing
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WONXISEN
Listing Score:
97.0
Hero Score:
96.0
Carousel Score:
67.0
Number of assets:
7
View listing
Content Spotlight
Hero Image Spotlight
Carousel Image Spotlight
Category Trends
Top Hero Image Trends
Stylized product collages
Many of the highest-scoring hero images for golf accessories featured shots of the product alongside stylized versions of the product in use. For example, carrying cases—whether for golf course drinks or playing accessories—were shown zipped up and posed in the top half of the frame and open and styled in use in the bottom half.
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No packaging needed
Online Sporting Goods Shoppers did not find hero imagery featuring product packaging to be appealing. This includes visuals that featured only the packaging as well as options with the box in the background behind a stylized product.
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Colorful accessories
The audience appreciated golf accessories that showed some personality: Bold color palettes and products in primary colors performed well in the category.
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Top Carousel Image Trends
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Golf balls on the green
For Online Sporting Goods Shoppers, nothing beats golf balls on a green. Imagery featuring golf balls paired with accessories like custom markers performed very well with this audience.
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Hi-tech accessories
Smart tools may not be common to see on the golf course, but the audience appreciated carousel imagery depicting the more technical aspects of sporting goods. Everything from virtual golf simulators to electric hand warmers had visuals in the top of the benchmark despite being a small portion of the search results.
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Diagrams with colorful top banners
Many examples of high-scoring carousel imagery went into the nitty gritty details of golf accessories with closeups or diagrams of the products. It was common to see colorful banners at the top of the image serving as a background for additional copy.
FAQs
Analyzing and Measuring PDP Visual Content
Vizit uses AI to simulate the visual preferences of consumer audiences and rate imagery for appeal, and effectiveness. Content Effectiveness Rankings are AI-driven assessments of brand visual content across the digital shelf. The higher a brand's content ranking, the more likely its content is to appeal to the target audience.
About Content Effectiveness Rankings
Content Effectiveness Rankings
Content Effectiveness Rankings is the first and only AI-generated index of brand content across ecommerce retailers. Brands are ranked by how effective and appealing their visual content is for online shopper audiences in over 20 unique consumer product categories. The Rankings Index is meant to highlight ecommerce content excellence, while the accompanying reports spotlight specific listings, images, and visual trends that are most effective at attracting and converting online audiences.
About Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️ simulate the visual preferences of broad category online shopper audiences (i.e., online petcare shoppers). Vizit’s AI learns from millions of organic audience interactions these audiences have with online imagery to replicate their preferences for visual content and generate Content Effectiveness Rankings. Vizit customers rely on more sophisticated and customized Audience Lenses to analyze, measure, and optimize visual content within the Vizit platform.
About Vizit Content Scoring
Vizit Content Scoring
Vizit scores visual content for effectiveness with consumer audiences. Each image receives a score from 0-100 that predicts its level of effectiveness with the specified audience. Product detail page (PDP) or listing-level scores are driven by an aggregate score of the product hero or primary imagery, carousel or secondary imagery, volume of content, and sequencing of content. Content Effectiveness Rankings scores may aggregate several brand PDPs depending on retailer search and best seller lists, which fluctuate often. Higher-scoring images and PDPs are more effective and appealing to online shopper audiences.
About Content Benchmarks
Content Benchmarks
Vizit content benchmarks are sets of competitive visual content on specified retailers. These content benchmarks provide valuable performance context and comparisons with specific examples of high and low scoring imagery. Content Effectiveness Rankings are based on an analysis of the first 100 products that appear on a retailer search query or best seller list.
About Vizit Image Insights
Vizit Image Insights
AI-powered visual appeal insights reveal specific aspects of imagery that are appealing and unappealing to a selected audience, while attention insights simulate human eye tracking and indicate where attention is likely to be garnered and how the average consumer is likely to view the elements within an image. Along with Vizit Scores, these insights are leveraged to prioritize changes that increase an image’s overall effectiveness with the intended audience.
About the data
Content Effectiveness Rankings Data
The data powering Vizit’s main Content Effectiveness Rankings index comes from an analysis of visual content from thousands of top selling and top searched products on Amazon U.S. Content scores and overall brand rankings are driven by Vizit’s AI-powered assessment of visual content using their Audience Lens™ technology via the Content Effectiveness Monitoring product. Only the top 10 brands in each category are revealed in Content Effectiveness Rankings. To see a full category analysis, as well as deeper visual trend data and insights, request a demo or submit your own brand or product content for analysis.
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