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Visual Analytics Deep Dive
Jan 2024
Light Beer
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Category Leaders
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Michelob
Listing Score:
98.0
Hero Score:
96.0
Carousel Score:
96.0
Number of assets:
5
View listing
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Michelob
Listing Score:
96.0
Hero Score:
98.0
Carousel Score:
94.0
Number of assets:
5
View listing
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Coors Light
Listing Score:
94.0
Hero Score:
94.0
Carousel Score:
90.0
Number of assets:
6
View listing
Content Spotlight
Hero Image Spotlight
Carousel Image Spotlight
Category Trends
Top Hero Image Trends
Cans in the left foreground
Hero imagery that positioned an enlarged can of beer in the left foreground and the packaging in the right background scored very well among Online Alcohol Shoppers. In most high-scoring instances, the box of beer in the background was angled to the right.
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Blue and white color palettes
Visually successful light beer brands largely used blue and white color schemes. Pops of warmer colors, such as red or orange, were popular as well.
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Writing out the size and quantity
Many of the highest-scoring hero images featured prominent text noting the number of individual cans or bottles included in the package as well as their sizes. The most popular spot for this copy was in the lower right corner of the visual.
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Top Carousel Image Trends
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Full-width beer packaging
Online Alcohol Shoppers responded positively to carousel imagery that featured full-width beer packaging. Visuals that had the box in the middle, spanning the entire width of the frame, scored well.
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Nutrition imagery
There’s a reason consumers are shopping online for light beer. Carousel imagery including nutrition facts, such as ABV percentage, calories, and net carbs, earned high Vizit Scores.
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Stylized beer with copy
Carousel imagery using stylized visuals of beer—such as freshly poured draught beer in a branded glass or a can crisp with condensation—was popular, especially when paired with copy touting the taste of the beer. Words evoking the crisp and refreshing nature of the light beer helped these visuals score well with the audience.
FAQs
Analyzing and Measuring PDP Visual Content
Vizit uses AI to simulate the visual preferences of consumer audiences and rate imagery for appeal, and effectiveness. Content Effectiveness Rankings are AI-driven assessments of brand visual content across the digital shelf. The higher a brand's content ranking, the more likely its content is to appeal to the target audience.
About Content Effectiveness Rankings
Content Effectiveness Rankings
Content Effectiveness Rankings is the first and only AI-generated index of brand content across ecommerce retailers. Brands are ranked by how effective and appealing their visual content is for online shopper audiences in over 20 unique consumer product categories. The Rankings Index is meant to highlight ecommerce content excellence, while the accompanying reports spotlight specific listings, images, and visual trends that are most effective at attracting and converting online audiences.
About Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️ simulate the visual preferences of broad category online shopper audiences (i.e., online petcare shoppers). Vizit’s AI learns from millions of organic audience interactions these audiences have with online imagery to replicate their preferences for visual content and generate Content Effectiveness Rankings. Vizit customers rely on more sophisticated and customized Audience Lenses to analyze, measure, and optimize visual content within the Vizit platform.
About Vizit Content Scoring
Vizit Content Scoring
Vizit scores visual content for effectiveness with consumer audiences. Each image receives a score from 0-100 that predicts its level of effectiveness with the specified audience. Product detail page (PDP) or listing-level scores are driven by an aggregate score of the product hero or primary imagery, carousel or secondary imagery, volume of content, and sequencing of content. Content Effectiveness Rankings scores may aggregate several brand PDPs depending on retailer search and best seller lists, which fluctuate often. Higher-scoring images and PDPs are more effective and appealing to online shopper audiences.
About Content Benchmarks
Content Benchmarks
Vizit content benchmarks are sets of competitive visual content on specified retailers. These content benchmarks provide valuable performance context and comparisons with specific examples of high and low scoring imagery. Content Effectiveness Rankings are based on an analysis of the first 100 products that appear on a retailer search query or best seller list.
About Vizit Image Insights
Vizit Image Insights
AI-powered visual appeal insights reveal specific aspects of imagery that are appealing and unappealing to a selected audience, while attention insights simulate human eye tracking and indicate where attention is likely to be garnered and how the average consumer is likely to view the elements within an image. Along with Vizit Scores, these insights are leveraged to prioritize changes that increase an image’s overall effectiveness with the intended audience.
About the data
Content Effectiveness Rankings Data
The data powering Vizit’s main Content Effectiveness Rankings index comes from an analysis of visual content from thousands of top selling and top searched products on Amazon U.S. Content scores and overall brand rankings are driven by Vizit’s AI-powered assessment of visual content using their Audience Lens™ technology via the Content Effectiveness Monitoring product. Only the top 10 brands in each category are revealed in Content Effectiveness Rankings. To see a full category analysis, as well as deeper visual trend data and insights, request a demo or submit your own brand or product content for analysis.
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