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Visual Analytics Deep Dive
Apr 2024
Power Tools
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Category Leaders
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DEWALT
Listing Score:
99.0
Hero Score:
86.0
Carousel Score:
99.0
Number of assets:
7
View listing
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Black + Decker
Listing Score:
98.0
Hero Score:
95.0
Carousel Score:
97.0
Number of assets:
7
View listing
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AOBEN
Listing Score:
97.0
Hero Score:
99.0
Carousel Score:
84.0
Number of assets:
7
View listing
Content Spotlight
Hero Image Spotlight
Carousel Image Spotlight
Category Trends
Top Hero Image Trends
Closely cropped single products
When searching for power tools returned listings with a single product, shoppers were likely to appreciate hero images that were closely cropped to the tool, with plain backgrounds and minimal borders around it.
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Tool kits artfully displayed
Power tool kits were among the top search results. For these listings, the U.S. Gen Pop audience found stylized shots of the kits with all included tools carefully arranged to be most engaging. Higher-scoring images were more likely to spread out the tools in the frame, angle the carrying cases in the background, and leave plenty of white space so each accessory was clearly visible.
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Angled tool bags
High-scoring hero images that included tool bags or carrying cases often featured these accessories angled in the background. The tool bags could be open or closed—they were typically appealing to the audience either way.
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Top Carousel Image Trends
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Hands holding power tools
Several of the top-scoring carousel images in the benchmark featured models using the power tools. These visuals were close ups of hands holding the equipment, typically entering the frame from the right side.
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Copy along the top of the image
Copy touting the features of the power tools was appealing to the U.S. Gen Pop audience when placed at the top of the image.
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Working with power tools outside
Shots of the products in action, especially in outdoor settings, performed well with the audience. These real-life scenarios outperformed informational carousel images—which dominated the bottom of the benchmark.
FAQs
Analyzing and Measuring PDP Visual Content
Vizit uses AI to simulate the visual preferences of consumer audiences and rate imagery for appeal, and effectiveness. Content Effectiveness Rankings are AI-driven assessments of brand visual content across the digital shelf. The higher a brand's content ranking, the more likely its content is to appeal to the target audience.
About Content Effectiveness Rankings
Content Effectiveness Rankings
Content Effectiveness Rankings is the first and only AI-generated index of brand content across ecommerce retailers. Brands are ranked by how effective and appealing their visual content is for online shopper audiences in over 20 unique consumer product categories. The Rankings Index is meant to highlight ecommerce content excellence, while the accompanying reports spotlight specific listings, images, and visual trends that are most effective at attracting and converting online audiences.
About Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️ simulate the visual preferences of broad category online shopper audiences (i.e., online petcare shoppers). Vizit’s AI learns from millions of organic audience interactions these audiences have with online imagery to replicate their preferences for visual content and generate Content Effectiveness Rankings. Vizit customers rely on more sophisticated and customized Audience Lenses to analyze, measure, and optimize visual content within the Vizit platform.
About Vizit Content Scoring
Vizit Content Scoring
Vizit scores visual content for effectiveness with consumer audiences. Each image receives a score from 0-100 that predicts its level of effectiveness with the specified audience. Product detail page (PDP) or listing-level scores are driven by an aggregate score of the product hero or primary imagery, carousel or secondary imagery, volume of content, and sequencing of content. Content Effectiveness Rankings scores may aggregate several brand PDPs depending on retailer search and best seller lists, which fluctuate often. Higher-scoring images and PDPs are more effective and appealing to online shopper audiences.
About Content Benchmarks
Content Benchmarks
Vizit content benchmarks are sets of competitive visual content on specified retailers. These content benchmarks provide valuable performance context and comparisons with specific examples of high and low scoring imagery. Content Effectiveness Rankings are based on an analysis of the first 100 products that appear on a retailer search query or best seller list.
About Vizit Image Insights
Vizit Image Insights
AI-powered visual appeal insights reveal specific aspects of imagery that are appealing and unappealing to a selected audience, while attention insights simulate human eye tracking and indicate where attention is likely to be garnered and how the average consumer is likely to view the elements within an image. Along with Vizit Scores, these insights are leveraged to prioritize changes that increase an image’s overall effectiveness with the intended audience.
About the data
Content Effectiveness Rankings Data
The data powering Vizit’s main Content Effectiveness Rankings index comes from an analysis of visual content from thousands of top selling and top searched products on Amazon U.S. Content scores and overall brand rankings are driven by Vizit’s AI-powered assessment of visual content using their Audience Lens™ technology via the Content Effectiveness Monitoring product. Only the top 10 brands in each category are revealed in Content Effectiveness Rankings. To see a full category analysis, as well as deeper visual trend data and insights, request a demo or submit your own brand or product content for analysis.
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