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Visual Analytics Deep Dive
Sep 2024
School Snacks
Category Leaders
Content Spotlight
Hero Image Spotlight
Carousel Image Spotlight
Category Trends
Top Hero Image Trends
Individual Packets at the Front
For school snack multi-packs, hero images that captivated audiences typically showcased the bulk packaging with one or two individual packets placed in front, usually to the right. These images were often shot against a white background with wide margins.
Variety packs in boxes
Many top listings in this category featured variety packs. Hero images that resonated with parents with children 12 and under often showed these packs emerging from the top of a cardboard box, shot from a corner angle with minimal white margins. Several images also included an individual packet from each product in the variety pack, placed at the bottom below the box, effectively showcasing the variety and contents.
High frontal angle
Hero images featuring school snack boxes captured from a high frontal angle were particularly popular in this category. This shot provided a clear view of both the front and top of the box, making it especially appealing to the target audience.
Top Carousel Image Trends
Children outdoors
Parents with children 12 and under were especially drawn to carousel images showing kids outdoors, either playing or snacking with the product in view. These visuals often included text highlighting the nutritional or functional benefits of the snack.
Stylized variety shots
Top-performing variety pack listings often featured stylized carousel images, where individual bags from each product were displayed alongside some of the snack contents outside the bag. These shots typically used bold, colorful backgrounds with fun designs, sometimes incorporating eye-catching text to enhance their appeal.
Snacking hands
Close-up shots of children’s hands reaching into the snack bag were particularly popular among parents with children 12 and under. These images highlighted the snack packaging, at least one piece of the snack itself, and the child’s hand, creating a relatable and engaging visual for the target audience.
FAQs
Analyzing and Measuring PDP Visual Content
Vizit uses AI to simulate the visual preferences of consumer audiences and rate imagery for appeal, and effectiveness. Content Effectiveness Rankings are AI-driven assessments of brand visual content across the digital shelf. The higher a brand's content ranking, the more likely its content is to appeal to the target audience.
About Content Effectiveness Rankings
Content Effectiveness Rankings
Content Effectiveness Rankings is the first and only AI-generated index of brand content across ecommerce retailers. Brands are ranked by how effective and appealing their visual content is for online shopper audiences in over 20 unique consumer product categories. The Rankings Index is meant to highlight ecommerce content excellence, while the accompanying reports spotlight specific listings, images, and visual trends that are most effective at attracting and converting online audiences.
About Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️ simulate the visual preferences of broad category online shopper audiences (i.e., online petcare shoppers). Vizit’s AI learns from millions of organic audience interactions these audiences have with online imagery to replicate their preferences for visual content and generate Content Effectiveness Rankings. Vizit customers rely on more sophisticated and customized Audience Lenses to analyze, measure, and optimize visual content within the Vizit platform.
About Vizit Content Scoring
Vizit Content Scoring
Vizit scores visual content for effectiveness with consumer audiences. Each image receives a score from 0-100 that predicts its level of effectiveness with the specified audience. Product detail page (PDP) or listing-level scores are driven by an aggregate score of the product hero or primary imagery, carousel or secondary imagery, volume of content, and sequencing of content. Content Effectiveness Rankings scores may aggregate several brand PDPs depending on retailer search and best seller lists, which fluctuate often. Higher-scoring images and PDPs are more effective and appealing to online shopper audiences.
About Content Benchmarks
Content Benchmarks
Vizit content benchmarks are sets of competitive visual content on specified retailers. These content benchmarks provide valuable performance context and comparisons with specific examples of high and low scoring imagery. Content Effectiveness Rankings are based on an analysis of the first 100 products that appear on a retailer search query or best seller list.
About Vizit Image Insights
Vizit Image Insights
AI-powered visual appeal insights reveal specific aspects of imagery that are appealing and unappealing to a selected audience, while attention insights simulate human eye tracking and indicate where attention is likely to be garnered and how the average consumer is likely to view the elements within an image. Along with Vizit Scores, these insights are leveraged to prioritize changes that increase an image’s overall effectiveness with the intended audience.
About the data
Content Effectiveness Rankings Data
The data powering Vizit’s main Content Effectiveness Rankings index comes from an analysis of visual content from thousands of top selling and top searched products on Amazon U.S. Content scores and overall brand rankings are driven by Vizit’s AI-powered assessment of visual content using their Audience Lens™ technology via the Content Effectiveness Monitoring product. Only the top 10 brands in each category are revealed in Content Effectiveness Rankings. To see a full category analysis, as well as deeper visual trend data and insights, request a demo or submit your own brand or product content for analysis.
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