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Visual Analytics Deep Dive
Jun 2024
Women’s Shave
Category Leaders
Gillette Venus Blades
Listing Score:
99.0
Hero Score:
98.0
Carousel Score:
92.0
Number of assets:
7
View listing
Amazon Basics
Listing Score:
98.0
Hero Score:
95.0
Carousel Score:
89.0
Number of assets:
6
View listing
Gillette Venus Razors
Listing Score:
97.0
Hero Score:
57.0
Carousel Score:
99.0
Number of assets:
8
View listing
Content Spotlight
Hero Image Spotlight
Carousel Image Spotlight
Category Trends
Top Hero Image Trends
Cartridges on the side
Online personal care buyers responded well to hero images of razor blades where the packaging was positioned on the left side of the image, with the razor blades displayed outside of their packaging on the right.
Bottled shaving creams
Hero images spotlighting bottled shaving creams and serums were popular in this category. They featured a consistent layout: a front, central angle shot of the bottle with minimal top and bottom margins and wide side margins.
Angled device shots
Several of the top-performing products in the women’s shave category were shaving devices. These devices were typically positioned at a 45-degree angle to either side against a plain white background.
Top Carousel Image Trends
Close-ups of razor cartridges
Information carousels frequently featured close-ups of the razor cartridge, typically accompanied by copy describing features of the razor head, such as the lubrication strip or the razor blades. Several of these images went a step further by including a zoomed-in shot of the razor head.
Shaving in action
Online personal care buyers were attracted to lifestyle shots featuring a woman shaving with the product. These images often prominently featured the woman's hands.
Copy at the top or center of an image
Top-performing lifestyle and informational carousel imagery featured copy at the top or center of the image. Vizit heat maps indicated that this text placement was highly effective at capturing audience attention.
FAQs
Analyzing and Measuring PDP Visual Content
Vizit uses AI to simulate the visual preferences of consumer audiences and rate imagery for appeal, and effectiveness. Content Effectiveness Rankings are AI-driven assessments of brand visual content across the digital shelf. The higher a brand's content ranking, the more likely its content is to appeal to the target audience.
About Content Effectiveness Rankings
Content Effectiveness Rankings
Content Effectiveness Rankings is the first and only AI-generated index of brand content across ecommerce retailers. Brands are ranked by how effective and appealing their visual content is for online shopper audiences in over 20 unique consumer product categories. The Rankings Index is meant to highlight ecommerce content excellence, while the accompanying reports spotlight specific listings, images, and visual trends that are most effective at attracting and converting online audiences.
About Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️
Generic Vizit Audience Lenses™️ simulate the visual preferences of broad category online shopper audiences (i.e., online petcare shoppers). Vizit’s AI learns from millions of organic audience interactions these audiences have with online imagery to replicate their preferences for visual content and generate Content Effectiveness Rankings. Vizit customers rely on more sophisticated and customized Audience Lenses to analyze, measure, and optimize visual content within the Vizit platform.
About Vizit Content Scoring
Vizit Content Scoring
Vizit scores visual content for effectiveness with consumer audiences. Each image receives a score from 0-100 that predicts its level of effectiveness with the specified audience. Product detail page (PDP) or listing-level scores are driven by an aggregate score of the product hero or primary imagery, carousel or secondary imagery, volume of content, and sequencing of content. Content Effectiveness Rankings scores may aggregate several brand PDPs depending on retailer search and best seller lists, which fluctuate often. Higher-scoring images and PDPs are more effective and appealing to online shopper audiences.
About Content Benchmarks
Content Benchmarks
Vizit content benchmarks are sets of competitive visual content on specified retailers. These content benchmarks provide valuable performance context and comparisons with specific examples of high and low scoring imagery. Content Effectiveness Rankings are based on an analysis of the first 100 products that appear on a retailer search query or best seller list.
About Vizit Image Insights
Vizit Image Insights
AI-powered visual appeal insights reveal specific aspects of imagery that are appealing and unappealing to a selected audience, while attention insights simulate human eye tracking and indicate where attention is likely to be garnered and how the average consumer is likely to view the elements within an image. Along with Vizit Scores, these insights are leveraged to prioritize changes that increase an image’s overall effectiveness with the intended audience.
About the data
Content Effectiveness Rankings Data
The data powering Vizit’s main Content Effectiveness Rankings index comes from an analysis of visual content from thousands of top selling and top searched products on Amazon U.S. Content scores and overall brand rankings are driven by Vizit’s AI-powered assessment of visual content using their Audience Lens™ technology via the Content Effectiveness Monitoring product. Only the top 10 brands in each category are revealed in Content Effectiveness Rankings. To see a full category analysis, as well as deeper visual trend data and insights, request a demo or submit your own brand or product content for analysis.
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