As visual content dominates our lives, customers demand more. Research from Salsify shows that 30% of consumers won’t buy if a product detail page has poor or missing imagery, and when customers don’t find product images visually appealing and relevant to their lives, they look elsewhere. The retailers and brands that make an effort to measure and optimize visual content are poised to win on the digital shelf.

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Read the ebook to learn:

• Why visual content matters in ecommerce, and how it can be measured and optimized
• Why traditional methods fail to keep pace with ecommerce today
• How to improve digital experiences and visual content to increase conversions

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