Profitero and VIZIT, have teamed up to help brands better evaluate and optimize their digital shelf health by combining a view of their search performance and content performance together for the first time (what we call the Eyes vs. Buys Index).

Brands who rank high on both search and content performance will see outsized market share gains compared to the rest of the pack, while those with low performance on either element will find themselves losing ground. Either way, we believe it’s our mission to make every brand aware of where they sit so they can improve, grow and prosper.