Artificial intelligence has quickly moved from buzzword to critical business tool for CPG creative, marketing, and ecommerce teams.  According to a Path to Purchase Inc and Vizit survey, 2-in-5 practitioners say AI is fully integrated to support content measurement and optimization and one-third are using AI tools at least half the time to support these efforts.

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How can you get started or accelerate your usage of AI in your content process? Listen as the Digital Shelf Institute’s Lauren Livak Gilbert, Colgate-Palmolive’s Todd Hassenfelt, General Mills’ Carter Jensen, Kerry Foods’ Liam Bucher, and Kimberly-Clark’s Charlie Brinckerhoff share their perspectives on AI in the creation, testing, and optimization of ecommerce written and visual content. 

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During the panel conversation you will discover…

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• Executive perspectives of AI in ecommerce 
• The benefits brands are seeing when using AI in their content, retail media, and digital shelf analytics workflows
• Ways AI is being used to improve collaboration between creative, marketing, and ecommerce teams 
• How to test and scale AI across brands and markets

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