The way consumer audiences respond to product images varies greatly—and any visuals that are flighted without consideration as to the preferences of the target audience risk alienating those consumers, who would be much less likely to buy your product or even interact with your PDP.

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AI has the power to assess the ability of a listing to attract and convert audiences based on the quality of its visual content for the intended audience. But doing this effectively boils down to understanding the variables that impact visual performance for your PDP, and upgrading imagery accordingly.

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View the on-demand webinar and see:

• The 6 steps of PDP image optimization
• How to implement a test-and-learn approach to ecommerce imagery
• The questions to ask when evaluating visuals for optimization
• What variables and design elements to consider when optimizing hero and carousel imagery

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