The beer brands with visual content that both captures consumer attention and drives conversion on Target’s digital shelf include Stella Artois, Peroni, Sierra Nevada, Left Hand Brewing, and Natural Light. The majority of these brands also all include at least 4 images on average per listing.
Brands including Blue Moon, Samuel Adams, Corona, Coors Light, Bud Light, and Heineken all suffer from lower-scoring product hero images, but earn high carousel image scores. Product hero image scores are primarily driven by packaging design itself, as well as the style of product visualization including cropping, angles of rotation, use of shadows and product size.
Brands including Pabst Blue Ribbon, Bell’s, Brooklyn Brewery, and Oskar Blues all earn high scores on their product hero imagery, but score significantly lower when it comes to carousel image content, or conversion-driving imagery. These brands all feature below the category average of 4.0 images per listing.
Brands including Allagash, Cigar City, Michelob Ultra, Yuengling, and Flying Dog score low in both product hero and carousel image content. These brands also all average fewer images per listing than the category average of 4.0.