The spirits brands with visual content that both captures consumer attention and drives conversion on Target’s digital shelf include Malibu, Don Julio, Grey Goose, Tito’s, Crown Royal, and Hornitos. The majority of these brands also include at least 3.5 images on average per listing.
Brands including Jack Daniel’s, Hennessy, Jim Beam, Bombay Sapphire, Ketel One, and Absolut all suffer from lower-scoring product hero images, but earn high carousel image scores. Product hero image scores are primarily driven by packaging design itself, as well as the style of product visualization including cropping, angles of rotation, use of shadows and product size.
Brands including Casamigos, Wild Turkey, Deep Eddy, Silver River & The Kraken all earn high scores on their product hero imagery, but score significantly lower when it comes to carousel image content, or conversion-driving imagery. These brands all feature under 3.5 images per listing on average, below the category average.
Brands including Cazadores, New Amsterdam, el Jimador, RumChata & Evan Williams score low in both product hero and carousel image content. These brands also all average fewer images per listing than the category average of 3.5.