Visual Brand Performance Category Report

Consumer Electronics

A visual analysis of TV, headphone, and smart device product imagery across Amazon and Walmart.

In today’s digital-centric, visual world, consumers shop with their eyes. For brands, the images they use can mean the difference between an “add to cart” and a scroll on by. It’s critical for retailers and brands to select the optimal product images for their intended audience — but how do you know what is going to resonate?

Vizit AI reveals the consumer electronics visual brand performance leaders across the digital shelf.

An AI-powered analysis of dozens of top TV, headphones, and smart device product pages and hundreds of images across the digital shelf reveals the Visual Brand Performance leaders at Amazon and Walmart.

Visual Brand Performance leader at each retailer ranked by overall Vizit Score
TVs
Winning Brand (Overall)
Winning Brand (Overall)
Headphones
Winning Brand (Overall)
Winning Brand (Overall)
Smart Devices
Winning Brand (Overall)
Winning Brand (Overall)
The consumer electronics image trends and design elements that drive performance across the digital shelf

While the analysis revealed clear Visual Brand Performance leaders within each category at each retailer, it also provided insight into the design elements and trends across retailers that drive visual engagement with Online Electronics Shoppers.

Visual Trends: Consumer Electronics product hero imagery

Product hero imagery is a brand’s key to getting noticed and driving traffic to their product pages on the digital shelf. Product hero imagery must capture audience attention and entice consumers to learn more. Across Amazon and Walmart, the following visual trends and design elements drive visual engagement with Online Electronics Shoppers.

Consumer Electronics Product Hero Image Trend #1: TVs

Abstract and vibrant screen graphics

High-scoring TV product hero imagery across Amazon and Walmart include images of TV screens with abstract, multicolored graphics. Samsung, Vizio, TCL, and Hisense exemplify this trend.

Original Images
Vizit Image Analysis

Consumer Electronics Product Hero Image Trend #2: Headphones

Black over-ear headphones

High-scoring headphone product hero imagery across Amazon and Walmart include images of black wireless over-ear headphones displayed at a quarter-turn angle away. The headphone speakers in these images are a key driver of attention and engagement for Electronics Online Shoppers.

Original Images
Vizit Image Analysis

Consumer Electronics Product Hero Image Trend #3: Smart Devices

Devices pictured alongside remotes

High-scoring smart device product hero imagery across Amazon and Walmart include images of smart devices pictured alongside remotes. Roku devices are especially high-scoring among Electronics Online Shoppers. In these product hero images, both audience attention and engagement are garnered by the device remotes.

Original Images
Vizit Image Analysis
Visual Trends: Consumer Electronics carousel imagery

While product hero imagery is a brand’s key to getting noticed, carousel imagery drives conversion. Carousel imagery must visually engage consumers, and entice them to buy. Across Amazon and Walmart, the following visual trends and design elements drive performance with consumer electronics imagery.

Consumer Electronics Carousel Image Trend #1: TVs

Gaming and automotive imagery

High-scoring TV supporting carousel imagery across Amazon and Walmart include images of TV screens displaying video game graphics and images of cars. Images where video game controllers are also in frame are especially visually engaging to Electronics Online Shoppers. Imagery from LG, Samsung, and Hisense exemplify this visual trend.

Original Images
Vizit Image Analysis

Consumer Electronics Carousel Image Trend #2: Headphones

Dark gradient backgrounds

High-scoring headphone supporting carousel imagery across Amazon and Walmart include images with black headphone product shots on dark gradient backdrops. These high-scoring images often include a limited amount of white text describing features or functionality.

Original Images
Vizit Image Analysis

Consumer Electronics Carousel Image Trend #3: Smart Devices

Smart device displays in kitchen and countertop settings

Low-scoring smart device supporting carousel imagery across Amazon and Walmart include images of smart assistant screens. Lifestyle imagery where smart displays are featured in kitchen and bedroom countertop settings are especially low-scoring for Electronics Online Shoppers. 

Original Images
Vizit Image Analysis
How ecommerce and innovation leaders can elevate products and digital experiences with Visual Brand Performance

In this new era of ecommerce, where online brands face more competition than ever before, images will serve as the next battleground. To win, brands need data-driven insights to create highly engaging visual experiences that accelerate customer acquisition and escalate retention. 

For ecommerce teams this means the ability to identify the images and designs that will attract and convert their target audiences on the digital shelf – and understand when consumer preferences change. With Visual Brand Performance software, ecomm teams can now tap into the visual preferences of their audiences in real-time, and understand the visual trends and design elements that drive success across their entire category and competitive set. 

For product innovation and insights teams, AI-powered predictive analytics offer a window into the future, enabling them to move innovative concepts from the idea stage to product launch — and pass through all the stage gates in between — in record time. Visual Brand Performance software brings true agile test & learn to the enterprise, giving insights teams the power to design and develop the most visually engaging products and experiences on the internet.