VISUAL BRAND PERFORMANCE REPORT

Snack Food

How are snack brands capturing attention and driving conversion with their product imagery on Walmart?

Product Imagery
The $34 Billion sales opportunity for snack brands in 2022

  • According to Common thread, global ecommerce sales for the confectionary and snacks category is expected to reach $113 billion by 2025. 
  • With 93% of consumers stating that visual content is the key deciding factor when it comes to making a purchasing decision, the images brands choose to represent their products and convince consumers to “add to cart” have become even more critical
  • The wrong images can also cost brands millions on the digital shelf – as ecommerce titan Salsify found, 30% of U.S. shoppers say they will not purchase a product if images are missing or low quality, and another 70% say they are more likely to buy a product from a personally relevant product page. 
  • Vizit used its AI-powered image analytics platform to reveal which chip, nuts, and fruit snack brands offer consumers the most visually engaging experiences, as well as which image and design elements drive highly effective listings for online snack shoppers.

Explore the brands and images that are winning with online snack shoppers on Walmart

About Vizit Predictive Image Insights

Learn more about Vizit methodology and terminology