How are snack brands capturing attention and driving conversion with their product imagery on Walmart?
Learn more about Vizit methodology and terminology
Vizit analyzed images from hundreds of top-searched chips, nuts, and fruit snack product pages across Walmart.
All images were evaluated as of March 2022.
Vizit Audience Lenses use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data.
For this analysis Vizit created a “Snack Shopper” Audience Lens to analyze imagery from multiple retailers.
The Vizit Score is a 0-100 predictive measure of visual engagement. Vizit Scores are predictions powered by Vizit’s patented artificial intelligence.
The higher the Vizit Score, the higher the likelihood an image will visually engage a target audience.
Vizit Attention Maps display Attention-grabbing aspects of an image at first glance.
Vizit Focal points display the probability that a consumer views specific regions of an image.
Vizit Gaze View predicts the sequence in which a person will view the contents of an image.
Vizit Engagement Maps highlight regions of an image that are more likely to visually engage a target audience.
Vizit Opportunity Maps highlight regions of an image that are less likely to visually engage a target audience.
Vizit Visual Brand Rankings
Visual Brand Performance rankings show the leading brands at each retailer based on their average product hero and carousel Vizit Scores.
Visual Brand Performance Landscape
Visual Brand Performance landscapes visualize the visual brand leaders and laggards at each retailer. The bigger the circle the more images a brand has in the report dataset.
Vizit is the Global Leader in Predictive Image Analytics. Vizit helps the world’s largest brands and retailers win the race for consumer attention through a patented AI-powered Visual Brand Performance Platform that enables teams, anywhere in the world, to measure, manage, and optimize their image effectiveness at every step of the consumer journey.
