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Which CPG brands are capturing attention and driving conversion with their product imagery on Walmart?

Using Vizit’s Walmart Shoppers Audience Lens, the table below provides insight into how well positioned products are for sales in key CPG categories based on their imagery. The closer an overall score is to 100, the better the listing is positioned to achieve sales for that particular search term.

The data comes from an April 29th image harvest of the listings that appeared within the first two pages of results for the following search terms…

  • Hand Soap
  • Shampoo
  • Allergy Medicine
  • Toilet Paper
  • Trash Bags
  • Chips
  • Ice Cream
  • Soda
  • Baby Formula
  • Baby Wipes
  • Diapers

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Vizit customers have access to more granular analytics into how visually engaging their images are with specific consumer audiences. Complete the form to learn more about our methodology and how you can have access to similar reports.