Mars Petcare sought to identify high performing images within the pet food category on ecommerce sites like Amazon and Chewy, among others. As an expansive team operating across multiple countries, they needed a solution that would allow them to take into account consumer preferences by region while also improving brand consistency and creating standards for scalable, repeatable visual excellence.
Mars rolled out the Vizit platform to the global design and marketing teams to identify and validate optimized product images for their ecommerce pages. Comparing results across audiences allowed Mars to identify regional trends and best practices for specific retailers. Global teams were also able to collaborate more efficiently thanks to the shared language and common learnings.
The Mars Petcare team was able to prove a correlation between higher Vizit Scores and online conversion across global audiences. For one set of SKUs on Amazon, Mars experienced a 30% conversion uplift, measured in ordered units, following image optimization. The findings influence the design process, giving creatives a thorough brief of opportunities, obstacles, and best practices at the outset.
Vizit is the first—and only—way to predict, measure, optimize, and monitor your ecommerce content’s effectiveness so you can deliver the right content for consumer audiences at scale.
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