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Vizit's Content Effectiveness Rankings Report thoroughly analyzes hero and carousel imagery trends in Amazon's leading women’s winter coat listings. One standout example of a top-performing product detail page (PDP) in this category is the Steve Madden Women's Long Chevron Quilted Outerwear Jacket in Navy.
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The Steve Madden quilted jacket hero image earned a Vizit score of 92.5, firmly placing it in the category's top 10 highest-scoring hero images when using a U.S. Women ages 25-34 Audience Lens.
The image for this product aligns with several effective practices for our target audience. It showcases a model sporting the unzipped coat, complete with a casually chic hand-in-the-pocket gesture and a relaxed leg extended pose.
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Steve Madden’s carousel received a moderately high score, highlighting various features of the jacket using stylized images with minimal text and symbols.
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The highest scoring images in the carousel use a stylized arrangement with banners separating the image from the text describing the jacket. Additionally, these images use less text than their lower scoring counterparts.
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Steve Madden’s lowest scoring carousel images still earned moderate Vizit Scores. Audience insight maps demonstrate that the composition of these images is adversely impacting the appeal. By adjusting the images to align with the arrangement of its higher-scoring counterparts, Steve Madden has the opportunity to significantly enhance its carousel score.
Overall, Steve Madden scores well with both its hero and carousel images. The brand is well served by following visual best practices, such as displaying the jacket on a model and using stylized carousels to highlight jacket features.
However, Steve Madden could boost its PDP by improving some of its carousel imagery. Image maps indicate that simple image and text arrangement adjustments to its two lowest-scoring images could significantly raise the listing score.
Want to see more of what’s influencing online purchasing decisions? Access our full Women’s Winter Coats Content Effectiveness Rankings Report to see which brands and visual trends make the biggest impact on the digital shelf.
Vizit is the first—and only—way to predict, measure, optimize, and monitor your ecommerce content’s effectiveness so you can deliver the right content for consumer audiences at scale.
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