When shoppers browse for household essentials on Amazon, product detail page (PDP) visuals play a critical role in engagement and conversions. But not all PDPs are created equal.

In this PDP Faceoff, we analyzed the PDP images for Duracell 2032 Lithium Batteries (4-pack) and Energizer 2032 Batteries (10-pack) using Vizit’s AI-powered visual scoring system. Let’s break down what each brand does well, where they could improve, and what brands can learn from this PDP matchup.

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Duracell PDP Analysis

What Duracell Does Well

• ‍Consistent branding: The black and copper color scheme is easily recognizable.
• ‍Clear product identification: The hero image provides a straightforward view of the battery packaging.
• ‍Inclusion of product features: Callouts such as “Bitter Coating Helps Discourage Swallowing” provide useful product safety information.

Where Duracell Can Improve

• ‍Weak hero image performance: The primary product image lacks contrast and clarity compared to competitors. A cleaner background or enhanced lighting could make the product stand out more in search results.
• ‍Low-performing carousel images: Several secondary images lack engagement appeal, with scores as low as 3.0 and 25.7.
• ‍Poor sequencing: Higher-performing assets, such as the AirTag compatibility image, are not positioned early enough in the carousel.

Key Takeaway for Duracell

Reordering PDP assets based on engagement scores, refining hero image clarity, and removing underperforming carousel visuals would significantly improve overall listing effectiveness.

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Energizer PDP Analysis

What Energizer Does Well

• ‍Outstanding hero image performance: The clean, high-contrast background and clear product presentation make the product pop in search results.‍
• Branded storytelling: The Energizer Bunny is subtly incorporated, reinforcing brand recognition.‍
• Product benefits are clearly stated: Text overlays like "Performs in Extreme Temperatures" highlight a key functional advantage.

Where Energizer Can Improve

• ‍Weaker carousel engagement (Score: 55.0): While the hero image is highly engaging, the supporting images don’t maintain the same level of impact.‍
• Missed opportunity for stronger messaging: Some image copy, like “Miniature Size” and “Non-Stop Energy”, are vague and lack compelling value propositions.‍
• Limited variation in assets: The PDP lacks a diversity of image types to keep shoppers engaged.

Key Takeaway for Energizer

Strengthening carousel content with more engaging and informative visuals—such as lifestyle images, stronger text overlays, or better sequencing—would help maintain shopper interest beyond the initial hero image.

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Final Verdict: Who Wins?

Both brands have strengths, but Energizer comes out ahead in this PDP Faceoff.

Winner: Energizer (Listing Score: 96.0)

• Higher hero image engagement (99.0 vs. 44.0)
• Stronger brand identity
• Clearer product messaging

Duracell’s Opportunity Areas:

• Rework hero image for better contrast and engagement
• Reorder carousel images to highlight higher-scoring assets
• Eliminate weak assets that don’t drive engagement

Energizer’s Opportunity Areas:

• Improve carousel variety and messaging
• Use more benefit-driven overlays
• Optimize image order to sustain shopper engagement

What This Means for Your Brand

If your PDP images aren’t optimized for engagement, you could be losing conversions to competitors—even if you have a superior product.

Want to see how your PDP images compare? Download the Visual Intelligence Report to get AI-driven insights on what’s working in ecommerce and what’s not.

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