Images drive purchasing decisions, but until now brands lacked any verifiable metrics to measure their visual brand performance.

Studies have shown that as much as 95% of purchasing decisions are driven by the subconscious mind. In other words, consumers are more likely to click the buy button based on how your product—and the presentation of it—makes them feel. The fastest way to connect with your customers on a subconscious and emotional level is through visuals that make an immediate impact and motivate them to take action across the digital shelf.

Savvy ecommerce brands understand the impact images have on conversion rates and sales. It’s why the top performing product listings on Amazon have an average of five images per product listing page.

But how do you know if the images you choose will help your brand connect on a subconscious level with your customers? More importantly, how do you measure the effectiveness of your visual assets to make sure the product images you select will resonate with your audience and motivate them to take action?

The Vizit Score Measures the Effectiveness of Your Images for Different Consumer Audiences

Up until now, there has not been a data-driven method for effectively measuring the power of your visual elements. Vizit’s Visual Effectiveness Score is a new standard of measurement for your visual content that predicts how effective an image is at converting the desired audience.

How Vizit Scores Measure the Effectiveness of Imagery

Using patented AI technology that computes trillions of visual signals, Vizit measures how well your content aligns with your audience by analyzing and learning patterns in large volumes of consumer interactions with online imagery. Vizit evaluates each image based on more than 15,000 attributes, including details like subject matter, scenery, colors, styling, lighting, shapes, patterns, and other meaningful aspects of the image.

After scanning a visual, Vizit calculates the image’s effectiveness and returns a 0-100 numerical value, offering an AI-based prediction of how effective the image will be at converting a desired audience. The higher the score, the more effective the image will be at motivating shoppers to view and purchase products.

Determining an image’s Vizit Score is as simple as uploading an image to the Vizit Visual Brand Performance Platform. The intuitive dashboard makes it easy to gather and share this visual content intelligence, democratizing image insights across your enterprise and allowing for rapid iteration via real-time image analysis and testing at any point during the image selection process.

Image Insights You Can Use Across Your Digital Shelf

The Vizit Score not only predicts which images best resonate with your audience segments, but it also helps you discover the visual elements that will motivate your customers to take action. It removes response bias and eliminates the guesswork when trying to determine your customer’s visual preferences, giving you actual data to drive conversion rates, lift sales results, and significantly increase your competitive advantage.

Trying to decide which visual elements should be front and center on your digital properties and packaging designs can feel like a shot in the dark. In the past, brands have been forced to rely on gut instincts or cost-prohibitive research methods that can take weeks, if not months, to deliver actionable insights. The predictive nature of the Vizit’s Visual Effectiveness Score is transformative, putting groundbreaking visual insights into the hands of brands, agencies, and marketers across all industries.