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Case Study
Moen Increases Ecommerce Conversion Rates 25% with Vizit
Visual AI gives this American brand a leg up in the competitive home improvement market.
The Challenge
Faced with plenty of competition on the digital shelf, Moen wanted to understand and measure the elements of ecommerce imagery that capture attention and drive effectiveness for their target audience.
The Solution
Vizit offers Ghirardelli an AI-powered solution to measure visual effectiveness, enabling their ecommerce and creative teams to identify and optimize underperforming product images. After integrating Vizit’s Conversion Optimizer into Salsify, Ghirardelli’s product experience management platform, the team could automatically reorder product images based on Vizit’s proprietary effectiveness score before distributing content to retailer sites, maximizing their PDPs’ conversion potential.
The Moen team uses the Vizit platform to identify and validate optimized product images for their ecommerce pages. Leveraging a custom Vizit Audience Lens™ to reflect Moen’s target consumers and their preferences for visual content, the Moen team was able to identify image best practices and digital shelf opportunities.
25% increase in conversion rates
10% increase in average sales
The Result
Ghirardelli’s recent optimization efforts with Vizit’s platform and new Conversion Optimizer App within Salsify resulted in significant improvements in both Amazon conversion rates and team efficiency. The most impactful change has been their team’s ability to quickly evaluate PDP image performance and receive real-time feedback on optimization changes by simulating their customers’ visual preferences using Vizit.
Using Vizit, Moen increased conversion rates by 25% and average sales by 10%. Beyond the quantitative results, Vizit also enables Moen to find areas of opportunity within the competitive landscape, with the subsequent insights directly impacting content briefs and future visual content creation. More recently, the team tested reordering images within the product carousel based on Vizit Scores, which also resulted in a positive lift.
“The Vizit platform is extremely helpful at being able to analyze and strategize in ways that we're not able to do. It does put you at a competitive advantage to others within the industry.”
Stephanie Berry
Visual Merchandising Manager
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